Crisis as a Driving Force?
Amazon’s Business Development During the Covid-19 Pandemic
DOI:
https://doi.org/10.32387/prokla.v52i206.1978Keywords:
Amazon, Platform Capitalism, Digital Economy, InfrastructureAbstract
The Corona crisis has favored the market expansion of Amazon's e-commerce and cloud platform operator. Accelerated by the merchant-side gains under Covid-19, Amazon is increasingly cutting back its activities as producer and retailer to act predominantly as an infrastructure service provider: In addition to AWS, the company’s key profit engine, Amazon is strategically expanding its third-party seller services, turning them into de facto prerequisites for participation in the marketplace. In doing so, Amazon appropriates ever larger shares of third-party seller sales and benefits decisively from the competition for value realization.
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