Facetten der Debatte über das digitale Arbeiten

Herausforderungen für eine kritische Theorie des informationellen Kapitalismus

  • Sebastian Sevignani
Schlagworte: Digitalisierung, informationellen Kapitalismus, digitale Arbeit, Politische Ökonomie


This article introduces the reader to the so called ‘digital labor debate’ in the context of the political economy of (new) media and (digital) communication. The political economy of social media is best qualified as surveillance-driven production of culture and as an interplay between distinct modes of production (commons based peer production and commodity production). The latter gives rise to the problem of how to understand the interplay between these modes. The article discusses contributions from different theoretical angels, such as the materialist theory of communication, the theory of cognitive capitalism, the theory of prosumption, and the theory of rent in the informational age. The discussion is organized by three topics: Does the use of social media qualify as work? Are users subsumed to capital control? Are users exploited? The article marks theoretical challenges for a critical theory of informational capitalism.


Keine Nutzungsdaten vorhanden.


Andrejevic, Mark (2011): Facebook als neue Produktionsweise. In: Leistert, Oliver/Röhle, Theo (Hg.): Generation Facebook: Über Das Leben im Social Net. Bielefeld: 31-50.

- (2015): Personal Data: Blind Spot of the "Affective Law" of Value? In: The Information Society 31(1): 5-12. https://doi.org/10.1080/01972243.2015.977625

Arvidsson, Adam/Colleoni, Eleanor (2012): Value in informational capitalism and on the Internet. In: The Information Society 28(3): 135-150. https://doi.org/10.1080/01972243.2012.669449

Beer, David/Burrows, Roger (2007): Sociology and, of and in Web 2.0: Some Initial considerations. In: Sociological Research Online 12(5). https://doi.org/10.5153/sro.1560

Beverungen, Armin/Böhm,Steffen/Land, Chris (2015): Free Labour, Social Media, Management: Challenging Marxist Organization Studies. In: Organization Studies 36(4): 473-489. https://doi.org/10.1177/0170840614561568

Bolin, Göran (2009): Symbolic production and value in media industries. In: Journal of Cultural Economy 2(3): 345-361. https://doi.org/10.1080/17530350903345579

Boutang, yann Moulier (2012): Cognitive capitalism. Cambridge.

Brown, Brian A. (2013): Primitive digital accumulation: Privacy, social networks, and biopolitical exploitation. In: Rethinking Marxism 25(3): 385-403. https://doi.org/10.1080/08935696.2013.798974

Bruns, Axel (2008): Blogs, Wikipedia, Second Life, and beyond: From Production to Produsage. New York.

Caraway, Brett (2011): Audience labor in the new media environment: A Marxian revisiting of the audience commodity. In: Media, Culture & Society 33(5): 693-708. https://doi.org/10.1177/0163443711404463

Coté, Mark/Pybus, Jennifer (2011): Social Networks: Erziehung zur immateriellen Arbeit 2.0. In: Leistert, Oliver/Röhle, Theo (Hg.): Generation Facebook: Über Das Leben im Social Net. Bielefeld: 51-74.

Dean, Jodi (2009): Democracy and Other Neoliberal Fantasies: Communicative Capitalism and Left Politics. Durham. https://doi.org/10.1215/9780822390923

- (2016): Crowds and Party. London.

Dörre, Klaus (2009): Die neue Landnahme. Dynamiken und Grenzen des Finanzmarktkapitalismus. In: Dörre, Klaus/Lessenich, Stephan/Rosa, Hartmut (Hg.): Soziologie - Kapitalismus - Kritik: Eine Debatte. Frankfurt/M: 21-86.

Elder-Vass, Dave (2016): Profit and Gift in the Digital Economy. Cambridge. https://doi.org/10.1017/CBO9781316536421

Fernback, Jan/ Papacharisi, Zizi (2007): Online privacy as legal safeguard: The relationship among consumer, online portal, and privacy policies. In: New Media & Society 9 (5): 715-734. https://doi.org/10.1177/1461444807080336

Fuchs, Christian (2010): Labour in informational capitalism. In: The Information Society 26(3): 176-196. https://doi.org/10.1080/01972241003712215

- (2014): Social Media: A Critical Introduction. Los Angeles.

- (2015a): The Digital Labour Theory of Value and Karl Marx in the Age of Facebook, YouTube, Twitter, and Weibo. In: Fuchs, Christian/Fisher Eran (Hg.): Reconsidering Value and Labour in the Digital Age. Basingstoke: 26-41.

- (2015b): Zur Theoriebildung und Analyse der digitalen Arbeit: Die globale Produktion digitaler Hard- und Software (Teil I). In: Z. Zeitschrift für marxistische Erneuerung. 103: 85-95.

- (2015c): Zur Theoriebildung und Analyse der digitalen Arbeit: Die globale Produktion digitaler Hard- und Software (Teil II). Z. Zeitschrift für marxistische Erneuerung 104: 73-86.

- (2016): Critical Theory of Communication: New Readings of Lukacs, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet. London.

- /Dyer-Witheford, Nick (2013): Karl Marx@Internet Studies. In: New Media & Society 15(5): 782-796. https://doi.org/10.1177/1461444812462854

- /Sandoval, Marisol (2014): Digital Workers of the World Unite! A Framework for Critically Theorising and Analysing Digital Labour. In: tripleC 12(2): 486-563. https://doi.org/10.31269/triplec.v12i2.549

- /Sevignani, Sebastian (2013): What is digital labour? What is digital work? What's their difference? And why do these questions matter for understanding Social Media? In: tripleC 11(2): 237-293. https://doi.org/10.31269/vol11iss2pp237-293

Gandy, Oscar H. (1993): The panoptic sort: A political economy of personal information. Boulder. https://doi.org/10.1080/15295039309366849

Hardt, Michael/Negri, Antonio (2003): Empire: die neue Weltordnung. Frankfurt/M-New York.

Haug, Wolfgang Fritz (2013): Das »Kapital« lesen - aber wie? Hamburg.

Hebblewhite, William Henning James (2012): 'Means of Communication as Means of Production' Revisited. In: tripleC 10(2): 203-213. https://doi.org/10.31269/triplec.v10i2.424

Heinrich, Michael (1999): Die Wissenschaft vom Wert: Die Marxsche Kritik der politischen Ökonomie zwischen wissenschaftlicher Revolution und klassischer Tradition. Münster.

Holzkamp, Klaus (1983): Grundlegung der Psychologie. Frankfurt/M.

Hund, Wulf D. (1976): Ware Nachricht und Informationsfetisch: Zur Theorie der gesellschaftlichen Kommunikation. Darmstadt.

Huws, Ursula (2014): Labor in the Global Digital Economy: The Cybertariat Comes of Age. New York.

Jacobsen, Nils. (2016): Facebook-Quartalszahlen: Das Social Network verdreifacht den Gewinn - Aktie schießt auf Allzeithochs ›Meedia‹. URL: meedia.de/2016/07/27/facebook-quartalzahlen-das-social-network-verdreifacht-den-gewinn-aktie-schiesst-auf-allzeithochs/, Zugriff: 15.2.2017.

Jeon, Heesang (2010): Cognitive Capitalism or Cognition in Capitalism? A Critique of Cognitive Capitalism Theory. In: Spectrum: Journal of Global Studies 2(3): 89-116.

Jhally, Sut/Livant, Bill (1986): Watching as working: The valorisazion of audience consciousness. In: Journal of Communication 36(3): 124-143. https://doi.org/10.1111/j.1460-2466.1986.tb01442.x

Jin, Dal Yong/Feenberg, Andrew (2015): Commodity and Community in Social Networking: Marx and the Monetization of User-Generated Content. In: The Information Society 31(1): 52-60. https://doi.org/10.1080/01972243.2015.977635

Krämer, Ralf (2004): Informationsrente. Berlin.

Marcuse, Herbert (2004): Triebstruktur und Gesellschaft: Ein philosophischer Beitrag zu Siegmund Freud. Bd. 5. Schriften. Frankfurt/M.

Marx, Karl (1890): Das Kapital, Bd. 1. In: Marx-Engels-Werke, Bd. 23. Berlin 1962.

- (1857/58): Grundrisse. In: Marx-Engels-Werke, Bd. 42. Berlin 1984.

Mies, Maria/Bennholdt-Thomsen, Veronika/Werlhof, Claudia von (1988). Women: The Last Colony. London.

Mohun, Simon (2002): Does All Labour Create Value? In Saad-Filho, Alfredo (Hg.): Anti-Capitalism: A Marxist Introduction. London: 42-58. https://doi.org/10.2307/j.ctt18dzv2x.6

Mosco, Vincent (2011): The political economy of labour. In: Wasko, Janet/Murdock, Graham/Sousa, Helena (Hg.): The handbook of political economy of communications. Malden: 358-380. https://doi.org/10.1002/9781444395402.ch16

Murdock, Graham (2011): Political economies as moral economies: Commodities, gifts, and public goods. In: Wasko, Janet/Murdock, Graham/Sousa, Helena (Hg.): The handbook of political economy of communications. Malden: 13-40. https://doi.org/10.1002/9781444395402.ch1

Napoli, Philip M. (2011): Audience Evolution: New Technologies and the Transformation of Media Audiences. New York.

Pasquinelli, Matteo (2009): Google's PageRank: Diagramm des Kognitiven Kapitalismus und Rentier des gemeinsamen Wissens. In: Becker, Konrad/Stalder, Felix (Hg.): Deep Search: Politik des Suchens jenseits von Google. Wien: 171-181.

Proffitt, Jennifer M./Ekbia, Hamid R./McDowell, Stephen D. (2015): Introduction to the Special Forum on Monetization of User-Generated Content-Marx Revisited. In: The Information Society 31(1): 1-4. https://doi.org/10.1080/01972243.2015.977624

Rey, P J. (2012): Alienation, exploitation, and social media. In: American Behavioral Scientist 56(4): 399-420. https://doi.org/10.1177/0002764211429367

Rigi, Jakob (2013): Peer Production and Marxian Communism: Contours of a New Emerging Mode of Production. In: Capital & Class 37(3): 397-416. https://doi.org/10.1177/0309816813503979

- (2015): The Demise of the Marxian Law of Value? A Critique of Michael Hardt and Antonio Negri. In: Fisher, Eran/Fuchs, Christian (Hg.): Reconsidering Value and Labour in the Digital Age. Basingstoke: 188-204.

Rigi, Jakob/Prey, Robert (2015): Value, Rent, and the Political Economy of Social Media. In: The Information Society 31(5): 392-406. https://doi.org/10.1080/01972243.2015.1069769

Ritzer, George/Jurgenson, Nathan (2010): Production, consumption, prosumption: The nature of capitalism in the age of the digital 'prosumer'. In: Journal of Consumer Culture 10(1): 13-36. https://doi.org/10.1177/1469540509354673

Robinson, Bruce (2015): With a Different Marx: Value and the Contradictions of Web 2.0 Capitalism. In: The Information Society 31(1): 44-51. https://doi.org/10.1080/01972243.2015.977634

Rossi-Landi, Ferruccio (1983): Language as Work and Trade: A Semiotic Homology for Linguistics and Economics. South Hadley.

Sandoval, Marisol (2011): A critical empirical case study of consumer surveillance on Web 2.0. In: Fuchs, Christian u.a. (Hg.): Internet and Surveillance: The challenge of Web 2.0 and social media. New York: 147-169.

Sevignani, Sebastian (2016a): Privacy and Capitalism in the age of social media. New York. https://doi.org/10.4324/9781315674841

- (2016b): Kritische Politische Ökonomie der Medien und der Kommunikation. In: Krone, Jan/Pellegrini, Tassilo (Hg.): Handbuch Medienökonomie. Wiesbaden: 1-28.

- (2017a): Krise der Privatheit: Zur Dialektik von Privatheit und Überwachung im informationellen Kapitalismus. In: Hahn, Kornelia/Langenohl, Andreas (Hg.): Kritische Öffentlichkeiten - Öffentlichkeiten in der Kritik. Berlin: 237-254.

Smythe, Dallas W. (1977): Communications: Blindspot of Western Marxism. In: Canadian Journal of Political and Social Theory 1(3): 1-27.

Söderberg, Johan/Daoud, Adel (2012): Atoms Want to Be Free Too! Expanding the Critique of Intellectual Property to Physical Goods. In: tripleC 10(1): 66-76. https://doi.org/10.31269/triplec.v10i1.288

Teixeira, Rodrigo Alves/Nielsen Rotta, Tomas (2012): Valueless knowledge-commodities and financialization: Productive and financial dimensions of capital autonomization. In: Review of Radical Political Economics 44(4): 448-467. https://doi.org/10.1177/0486613411434387

Terranova, Tiziana (2000): Free Labour: Producing Culture for the Digital Economy. In: Social Texts 18(2): 33-58. https://doi.org/10.1215/01642472-18-2_63-33

Turow, Joseph (2005): Audience Construction and Culture Production: Marketing Surveillance in the Digital Age. In: Annals of the American Academy of Political and Social Science 597: 103-121. https://doi.org/10.1177/0002716204270469

Vercellone, Carlo (2010): Die Krise des Wertgesetzes: Der Profit wird zur Rente. In: Mezzadra, Sandro/Fumagalli, Andrea (Hg.): Die Krise denken: Finanzmärkte, soziale Kämpfe und neue politische Szenarien. Münster: 85-114.

Voloshinov, V. N. (1986): Marxism and the Philosophy of Language. Cambridge.

Vygotsky, L. S. (1978): Mind in Society: The Development of Higher Psychological Processes. Cambridge.

Williams, Raymond (1981). The Sociology of Culture. Chicago.

- (2005): Culture and materialism. London.

Wright, Erik Olin (1997): Class counts: Comparative studies in class analysis. Cambridge.

- (2015): Understanding Class. London.

Sevignani, S. (2017). Facetten der Debatte über das digitale Arbeiten. PROKLA. Zeitschrift für Kritische Sozialwissenschaft, 47(186), 43 -. https://doi.org/10.32387/prokla.v47i186.178
Artikel des Heftschwerpunkts